Chapter 13
How To Design Your Website For SEO
Search engine optimization (SEO) is an important piece. According to John Rampton, "SEO is a rapidly changing practice - thanks in part to the hundreds of adjustments Google makes every year to its search engine algorithm. Because of this, you need to stay on top of the latest industry news."
What is the latest industry news?
While searching I came upon a checklist developed by Rand Fishkin of CEOmoz titled "DO-IT-YOURSELF SEARCH ENGINE OPTIMIZATION.
He listed six items to check for new sites:
1- Accessibility: Users and search engines need to access all of your flies
2-Keyword Targeting: Choose the right words for good search volume
3-Content Quality and Value: you want good stuff in you links
4-Design Quality User experience and Usability: go simple unless you have that talent for design and know what you're doing.
5-Social Account Set-up: SEO and social are coming together. It pays to be in social:facebook, twitter, linked-in, Google +.
6-Link Building: Have good quality links.
Brendan Sinclair talked about focusing on Google stating that "if you get a high ranking in google you get a lot of web site traffic, fired-up targeted visitors. Almost 80% of the searches are done on Google." John Rampton quoted Barry Schwartz - Search Engine Land's News Editor, founder of Search Engine Table and owner of consulting firm Rustybrick - offered this nugget: “The best advice, don’t follow the changes. Just focus on writing the best content for your clients and their businesses. Write expert content that is hard to replicate. Don’t become experts in the Google algorithms, become experts in the content that you have to write about. So if you are writing about plumbing, make sure you know it better than most or don’t write it. Google wants the most authoritative content to rank the best and the best way to do that is to become an authority based on being an authority in your niche.”
Rand Fishkin CEOmoz;Search Engine Optimization:http://www.diy-seo-resources.com
Brendan Sinclair: SEO;Tips for Beginners:http://www.youtube.com/watch?v=65PQpHcAonw
John Rampton: 25 Tips for SEO Professionals:
https://www.forbes.com/sites/johnrampton/2015/04/13/25-tips-from-seo-professionals/#6bd5b14ecc1c
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment